The Conversion Regression Platform
QA the customer experience, not just the code.
PersonaQA sends simulated customers through your real website, captures what helps or blocks them, and turns the evidence into prioritised action. Then it watches for regressions as your site changes.
One platform, three layers
From a point-in-time diagnosis to continuous journey assurance
Start with a focused assessment. Build a shared view of the domain. Keep the journeys that matter under watch.
Assess
Run a focused Website Assessment through one of three specialist lenses and receive a clear, evidence-backed Snapshot.
Explore assessments →Understand
Turn individual runs into domain intelligence: recurring barriers, affected pages, priority actions and changes over time.
See domain intelligence →Monitor
Rerun defined commercial journeys after releases or on a schedule, then alert only when a regression is evidenced and confirmed.
See Journey Monitoring →How PersonaQA works
A repeatable customer perspective, run in a real browser
Each run follows a bounded journey and preserves the evidence behind every useful finding.
Choose the customer
Select a target persona, device and goal. or define a specific commercial journey.
Use the live experience
The simulated customer explores the actual pages and interfaces your visitors encounter.
Preserve the evidence
Steps, screenshots, reactions and decision points are recorded in context.
Surface what matters
Repeated and consequential barriers become prioritised actions, with confidence made visible.
Website Assessments
Three focused ways to examine your website
Choose the question you need answered. Each assessment produces a point-in-time Snapshot. not a generic scorecard.
Customer Behaviour
Why simulated buyers hesitate, what weakens the decision, and which fixes are most likely to remove conversion friction.
- • Behavioural barriers
- • Journey collapse points
- • Prioritised conversion actions
Search & AI Credibility
Whether search engines and AI systems can understand, trust and confidently represent your business.
- • Organic search clarity
- • Entity and evidence signals
- • AI visibility readiness
UX & Accessibility
Whether people can understand, navigate and complete important tasks across devices, abilities and interaction methods.
- • Usability friction
- • Accessibility barriers
- • Technical journey failures
The journey engine
Test the same experience from more than one point of view
Personas model customer context. Specialist lenses interrogate the journey from a professional perspective. Together they expose problems that a single checklist or crawler cannot.
- Customer goals, objections and levels of confidence
- Open exploration or tightly defined task journeys
- Desktop and mobile behaviour
- Commercial, usability, accessibility and credibility analysis
Evidence, not black-box scores
See the line from what happened to what you should do next
PersonaQA separates observation from interpretation and shows how confidence was earned.
What happened
A page, element, response or journey step captured during the run.
What it may mean
The likely effect on understanding, confidence or task progress.
What supports it
Agreement across personas, repeat runs or connected first-party data.
What to change
A proportionate action tied back to the journey evidence.
Found by 3 customer perspectives
Repeated across 2 pages
Confirmed by retest
Compounding intelligence
Every run improves the picture of your domain
Snapshots answer a focused question. The domain workspace connects their findings into a living view of behavioural health, coverage and priority.
- One action plan across reports and persona runs
- Recurring issues grouped without losing source evidence
- Page, journey and index trends over time
- GA4, Search Console and Microsoft Clarity context where connected
Journey Monitoring
Catch conversion regressions before customers pay the price
Define the commercial journeys that matter, then rerun them weekly or after each deployment. PersonaQA compares the evidence. not just the score.
- A form stops working or a cookie banner blocks progress
- A CTA disappears on mobile
- Pricing becomes harder to understand
- Important reassurance vanishes
- A release adds steps, hesitation or changes the customer decision
Payment choice visible
Customer sees card and invoice options before entering details.
Choice moved below form
Customer assumes card is required and abandons at step 3.
Built to complement your stack
A different answer to a different question
PersonaQA does not replace analytics, research or experimentation. It gives teams an earlier, repeatable way to investigate why a journey may fail.