Find out why you're losing customers
The conversion regression platform answering the missing question behind heatmaps and analytics.
Simulate Customers Find friction Increase revenue
URL must be publicly accessible - not behind a login or firewall.
A panel of AI customers will explore your website in a real browser, then produce a consultant-style report prioritising the fixes most likely to lift conversion.
Built for SaaS, Marketing Agencies, CROs, SEOs, UX, E-commerce / DTC, Founders and product owners
Based on behavioural sciences
Grounded by evidence, not opinion
Works on staging / production
Everyone QAs the code or product. Nobody QAs the customer.
PersonaQA simulates your target customers in a live browser, watching as they navigate, search, compare and make decisions. Every journey is analysed through specialist lenses grounded in UX, conversion psychology and behavioural science.
Catch conversion problems before your customers do.
Define your most important commercial journeys once. PersonaQA reruns them and alerts your team when a website change introduces new friction.
- A form stops working
- A CTA disappears on mobile
- Pricing becomes harder to understand
- Important reassurance vanishes
- A release adds steps or hesitation
- A cookie banner blocks progress
- The customer's conversion decision changes
- A trust signal or review disappears
How it works
Choose a Persona
Pick from a growing library of customisable AI personas - first-time customer, executive buyer, mobile shopper, and more. Each has its own goals, expectations and concerns.
Run a Test
Enter your URL and go. Our AI browses your site in a real browser through that persona’s eyes - no installations, no scripts, no live traffic required.
Get Actionable Feedback
Receive page-by-page feedback, scored metrics, sentiment regression and prioritised recommendations in minutes - and know whether each persona would convert or abandon, and why.
Real journey. Real behaviour. Real insights. See it in action below -
The forecasting layer used by product teams, agencies, and CRO specialists to predict customer outcomes before launch. Read the full methodology
Start a Free RunWhat every 'individual' persona run delivers.
Every persona approaches your site independently using their own device. No two are alike, so each surfaces different friction. Their overlapping findings are consolidated into clear themes and a single, prioritised action list.
Connect your analytics and those priorities are weighted by what real visitors actually do —
Integrate Google Analytics, Google Search Console, Microsoft Clarity and Posthog (more to come!)
Every persona is unique
No two simulated customers are alike. Each has its own goals, device and mindset, so each notices different friction and reports what it saw, page by page - and whether it would convert or leave.
Consolidated into themes
Overlapping findings across every persona are grouped into their underlying themes and root causes - so you fix the cause once, not the same symptom six times.
A prioritised action list
Those themes become one ranked list of fixes, ordered by likely impact for your industry, each with the evidence observed and why it matters.
Grounded in real-world data
Connect Google Analytics, Search Console and Microsoft Clarity, and real traffic, search and behaviour data feeds the priorities - pushing the pages that actually cost you conversions to the top.
Proof it worked, over time
Runs and connected analytics are tracked over time, so you can see whether a fix moved the numbers - and get flagged when a change quietly causes a regression.
Conversion readiness score
A headline verdict on the share of customers unlikely to convert - scored across trust, clarity and UX, with a plain-language executive summary ready to share.
Track what changes for customers, not just what changes in the code
Every run builds a clearer picture of how customers experience your website across nine behavioural, usability and technical measures. Run regularly to spot when a change introduces new friction.
The customer impact of every release
PersonaQA compares important journeys over time. Launch a new pricing page and see whether it improves understanding. Deploy an update and discover whether customers now hesitate, struggle or abandon where they previously succeeded.
Comprehensive Audit Reports in minutes
Each report sends a panel of simulated customers through your live site, then hands you a shareable report of where they hesitated, got lost or gave up.
Not only that - but every run then feeds a domain-level overview that compounds over time - surfacing patterns, proving improvements and catching regressions across your site.
Intelligence that compounds with every run
Repeated runs build a live sentiment timeline and a domain-level overview - so you can prove improvements, catch regressions, and report with confidence.
The bigger picture, built automatically.
As you run more tests, PersonaQA aggregates results into a domain-level overview - so you see patterns, not just individual runs.
Sentiment Over Time
yourwebsite.com · Last 30 days/checkout. Performance Smoke flagged LCP regression to 3.8s.Before & After, Quantified
Stop guessing if that redesign helped. Run a scan before and after any change and see exactly which scores moved and by how much.
Automated Regression Alerts
Schedule tests on a cadence. When a score drops below threshold or declines across consecutive runs, you’ll know immediately.
Stakeholder-Ready Reports
Show your team or clients concrete numbers: “Trust went from 2.8 to 4.1 after adding reviews.” No opinions - data.
Not another monitoring tool.
A new QA layer - built to align with your existing workflows.
| Manual QA | Monitoring | User Testing | A/B Tools |
|
|
|---|---|---|---|---|---|
| Real customer simulation | |||||
| Checkout & signup flow testing | |||||
| UX & design quality evaluation | |||||
| Mobile responsive evaluation | |||||
| Trust & conversion signal analysis | |||||
| Sentiment regression over time | |||||
| Technical audits (a11y, perf, SEO) | |||||
| Results in minutes, not weeks | |||||
| No scripts to write or maintain |
Simple pricing that scales with usage.
Every plan includes full reports. Choose Customer Behaviour, SEO, or UX for any run.
We won't lock you into a long contract - cancel any time. Save 20% when you subscribe annually.
Starter
Great for individuals and small businesses getting started
-
5 reports/month (max)
(Customer Behaviour, SEO or UX across 5 domains) - 50 tests/month
- 10 pages per test
- 5 domains / workspaces
- 25+ AI personas included
- Scheduled automated tests
- Customised personas
Professional
Perfect for growing teams and agencies managing multiple sites
- Everything in Starter, plus:
-
10 reports/month (max)
(Customer Behaviour, SEO or UX across 20 domains) - 200 tests/month · 20 pages per test
- 20 domains / workspaces · 30+ AI personas
- Build your own personas
- Priority customer support
Business
For established businesses and agencies with high testing demands
- Everything in Professional, plus:
- Fully white-labelled reports
-
25 reports/month (max)
(Customer Behaviour, SEO or UX across unlimited domains) - 600 tests/month · 30 pages per test
- Unlimited domains / workspaces
- First access to new personas
Frequently asked
questions
Everything you need to know about PersonaQA and how it works.
Try It FreeWhy not just ask ChatGPT / Claude etc. to “review my website”?
AI chat tools can interpret content but don’t run structured, repeatable tests in a real browser. PersonaQA uses full browser automation to simulate real journeys, capture screenshots, log errors, track performance, and collect structured telemetry. AI can read a website like a menu - PersonaQA can directly interact, test, measure, and compare it over time like a real user would.
How reliable are AI-simulated user tests?
PersonaQA surfaces directionally accurate friction signals - the same class of insight you’d get from user testing panels, but in minutes instead of weeks. Teams use it as a hypothesis layer: it identifies where users are likely to hesitate, lose trust, or abandon, so you can prioritise fixes and validate with real data. Most customers report catching 3–5 high-impact issues per run that analytics alone would never explain.
What does PersonaQA actually test?
PersonaQA runs three types of tests: behavioural simulation (AI personas navigate like real users), guided flow testing (mission-based scenarios like signup or checkout), and technical validation (accessibility, performance, console errors, security headers, SEO).
How is this different from Selenium or Playwright?
PersonaQA provides both technical and subjective feedback with no scripts to write or maintain. Our AI agents adapt to your UI automatically and can adopt personality traits that you define. Provide a URL, choose a persona, and get a structured report - no brittle selectors or test maintenance.
Can I test on staging before production?
Yes. PersonaQA works on any accessible URL - staging, preview deployments, or production. Many teams run it after every deploy.
How long does a test run take?
Most runs complete in 2–5 minutes depending on the persona and number of pages analysed. You get real-time progress updates during the run.
Do I need to install anything?
No. PersonaQA is a hosted service. Just sign up, provide a URL, and start a test run from your browser. No agents, extensions, or CLI tools required.